Easyrewardz Upgrades Indian Phygital Retail Competitiveness with AI-Powered Shopster 5.0

Advance video commerce smart capabilities provides one-to-one marketing edge to retailers

Easyrewardz, India’s leading end-to-end CLM & Loyalty solution provider firm has launched the enhanced capabilities Shopster 5.0 AI powered Contactless Conversational Commerce toolkit. Shopster 5.0 for the first time enables Indian Retailers with next generation video commerce and WebBot capabilities designed for enhanced customer purchase experience. Shopster has already enabled many leading retail brands to boost store sales during the pandemic.

“The deep learnings from enabling Phygital competitiveness in combating pandemic impact on customer shopping behaviour and their gravitation towards ecommerce have formed the key enhancements in Shopster 5.0. Physical retailers now have a powerful tool to better the physical, hybrid and online purchase experience of shoppers,” said Soumya Chatterjee, CEO, Easyrewardz.

Leading retail brands, including Kiehls, UCB, Tommy Hilfiger, BodyShop, Marks & Spencers, and Pantaloons amongst many others trust Shopster to continually upgrade their Phygital shopping experience. Shopster is today powering 1500+ stores, and has reached over 30 Lac customers.

Tejas Kadakia, Co-founder & Sales Director, Easyrewardz said, “our retail customers are already reporting 12 percent better sales conversion in their Shopster enabled stores compared to others. They are also seeing many of their long absent customers re-engaging with the superlative video commerce experience that enable shopping from home with an experience that is better than both physical shopping and ecommerce.”

“The Shopster platform helped us launch Pantaloons Chat Shop channel and secure an ancillary source of revenue generation during the pandemic. It has been an integral partner in Chat Shop’s scale up journey ever since and has significantly helped increase customer traffic through its interface. The team is extremely customer focused and proactively takes measures to quickly troubleshoot problems if any,” says, Vineet Laroiya Retail Sales & Operations Head, Pantaloons.

The latest 2022 Shopster 5 adds numerous features including Video Commerce, Marketing Enablement, Product Discovery Enhancement, Conversational AI, Quick hops for CX and Hassle-Free Payments via Shopster Pay.