Yanmar Collaborates with World-Renowned Musician MIYAVI to Create Inspirational Song for Next Generation

Yanmar Holdings Corporation announced today a collaboration with world-renowned musician MIYAVI to create a new song designed to inspire the next generation. The song, titled “Find A Way,” will be released globally on October 11, 2024. In celebration of its global release, the song was unveiled at the Louis Vuitton 37th America’s Cup, the world's top yacht race, held in Barcelona, Spain.

Under the slogan “#Find A Way” the new song aims to encourage young people to discover their potential and conquer their doubts and insecurities. MIYAVI, a guitarist known for his global success and perseverance, embodies Yanmar’s corporate philosophy of “HANASAKA,” which means “to bloom” and represents the company's commitment to nurturing people's dreams and supporting their challenges.

MIYAVI, a former member of the Cerezo Osaka junior youth soccer team, brings a unique perspective to the project. The team, established by Yanmar Diesel in 1993 and currently supported by the company as a 'Top Partner' played a prominent role in MIYAVI’s early sports career. After a career-ending foot injury, MIYAVI overcame the setback and transitioned to international success in the music industry, a journey that aligns closely with the message of the song.

The new song is anticipated to resonate with listeners worldwide and was itself inspired by “The Yanboh & Marboh Song” which became popular in Japan for its association with a widely viewed weather forecast. By combining MIYAVI’s powerful music with Yanmar’s commitment to fostering a better future, this collaboration aims to empower young people to make a positive impact on the world. The song aims to inspire those weighed down by anxiety to take their first step forward, a message echoed in the concept movie featuring MIYAVI, who shares the same sentiment.