Exclusive RISA Store Opens in New Delhi, Bringing Tribal Crafts to the Forefront
The initiative has been conceived to create a distinct identity for tribal products, strengthen market linkages for artisans, encourage design innovation, and promote tribal heritage in premium domestic as well as international markets. It aligns with the Government’s vision of inclusive growth and economic empowerment of tribal communities while preserving traditional knowledge and cultural practices.
The store was inaugurated by Ranjana Chopra in the presence of M. Rajamurugan, Sunil Sethi, noted fashion designer Anju Modi, artisans, design experts and industry stakeholders. Addressing the gathering, Ranjana Chopra highlighted the importance of preserving tribal traditions through sustainable livelihood opportunities and improved market access.
As part of the first phase, the RISA initiative will focus on promoting several tribal textile traditions, including Eri Silk and Muga Silk from Assam, Santal Cotton from Jharkhand, Changpa Pashmina from Ladakh, Kotpad Cotton and Dongria Embroidery from Odisha, and Toda Embroidery from Tamil Nadu. Leading designers have been associated with the project to develop contemporary product lines while retaining the authenticity of tribal crafts.
The initiative also includes the promotion of select tribal handicrafts such as Longpi Pottery of Manipur, Turtuk Brass Cutlery of Ladakh and Dokhra Art of Chhattisgarh. Additionally, the National Institute of Design has been engaged to develop premium and sustainable packaging solutions for products marketed under the RISA brand.
Through design development, skill enhancement, infrastructure support and improved marketing, RISA is expected to enhance income opportunities for tribal artisans—particularly women—while increasing the visibility of India’s tribal products in national and global markets.